Why the pen is the mightiest of swords.

G
2 min readApr 10, 2022

To give you some context I could start talking about Gutenberg and the church/state relations in Germany. How a few pamphlets changed people’s worldviews. And how we still survive with the same narrow opinions. I could describe the Arabic spring, or how #MeToo or #BlackLivesMatter shattered systems that most ignored beforehand. But I think that you already know…

Photo by John-Mark Smith on Unsplash

I think you know that algorithm provides you with silos of information targeted to your interests. I think that you know how marketers around the world study humanitarian trends to carefully craft their messages to fit your preference. Meeting you halfway so that you believe that you make an informed descision.

What I don’t think that most know is that you study propaganda, psychology, sociology, history, politics, and neuromarketing when studying communications. You study these subjects in close connectivity to understand the playing field which today means algorithms and internet laws. But only a couple of years ago meant publishing rights, writing, and the world's largest magazines. Many marketers nowadays have a double degree as neuroscientists.

And I don’t think that people realize that when sourcing their information in their separate information funnels. I don’t think people realize that countries all over the world are spending more money hiring these types of marketers for government roles. So that their population gets a similar message. And I don’t understand why more people aren’t inherently upset. I guess because the information that we believe is accessible for all isn’t available…

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G

A spot where I practice my English. Here are my stories, my opinions are mine.